Innovation Award 2023
Introducing the Ultrasuede® Innovation Award
In March 2019, Ultrasuede® launched the Ultrasuede® Innovation Award in collaboration with LABELHOOD, which operates select specialty stores in China and also serves as a fashion events incubator.
This is an initiative to support young Chinese designer brands that are expected to be successful in the future.
As a new stage of this initiative that has been held three times before (https://www.ultrasuede.toray/en/features/collabo/future_support/labelhood.html), from 2022 onwards, Ultrasuede® will independently select designers to receive a cash prize of 100,000 RMB and receive both materials and technical support from Ultrasuede® to participate in a show at Shanghai Fashion Week.
2023 Prize Winner
SHIE LYU
Founded in New York City in 2020 by SHIE LYU, a graduate of Parsons College. She has lived and been educated in Sydney, Tokyo, London, and New York, and is currently based in China, where she is active both domestically and internationally, having won numerous international fashion design awards.
The brand concept is future craftsmanship, featuring designs that use exquisite couture techniques like 3D embroidery, weaving, knotting or crochet. She has also developed her own zero-waste tailoring technology, which allows her to use 100% of the fabric and achieve zero waste during production.
The SHIE LYU 23AW collection marked the closing show of Shanghai Fashion Week, while also being the first time the brand had participated in the event. The theme of the collection was "Land Mermaid" expressing a futuristic image of a powerful woman, and the hard, yet supple and eminently delicate texture of Ultrasuede® was the perfect choice of material to express this strong female image.
SHIE LYU’s works
SHIE LYU’s works
