Innovation Award 2022
Introducing the Ultrasuede® Innovation Award
In March 2019, Ultrasuede® launched the Ultrasuede® Innovation Award in collaboration with LABELHOOD, which operates select specialty stores in China and also serves as a fashion events incubator.
This is an initiative to support young Chinese designer brands that are expected to be successful in the future.
As a new stage of this initiative that has been held three times before (https://www.ultrasuede.toray/en/features/collabo/future_support/labelhood.html), from 2022 onwards, Ultrasuede® will independently select designers to receive a cash prize of 100,000 RMB and receive both materials and technical support from Ultrasuede® to participate in a show at Shanghai Fashion Week.
2022 Prize Winner
GARÇON BY GARÇON
Founded in 2017 in Paris and Shanghai by Dayun Tang, who studied fashion design at Studio Berçot Paris. The brand concept is keeping curiosity and youthfulness about the unknown world.
The fashion show was unable to be held due to the COVID-19 pandemic, but a preview of the 22AW collection was exhibited in Shanghai. In a collection inspired by Greek mythology, the items were made even more impressive by the addition of patchwork, laser prints, and other subtle finishes applied to the Ultrasuede®.
GARÇON BY GARÇON’s works
GARÇON BY GARÇON’s works
