Among the event’s standout features was the Tailor-Made Area, a space dedicated to showcasing Ferrari’s bespoke customization. Here, guests explored a world of limitless personalization—from materials and colors to finishes—reflecting the brand’s commitment to craftsmanship and individuality.

At the center of the Tailor-Made Area, Ultrasuede® took the spotlight as a premium interior material that embodies elegance, innovation, and craftsmanship. Specially developed for Ferrari’s Tailor-Made models, this exclusive line of Ultrasuede® meets the standards of automotive performance while delivering a luxuriously smooth and refined texture.

Crafted with precision using Japan’s cutting-edge textile technology, Ultrasuede® represents the essence of “Made in Japan” — a fusion of artistry and engineering. Its sophisticated softness, vibrant color expression, and exceptional durability make it a standout choice for discerning drivers seeking a truly bespoke experience.　By seamlessly blending aesthetic beauty with functional excellence, it enhances every detail of the Tailor-Made journey, offering a tactile richness that transforms the driving environment into a personal sanctuary of style.

In the Lounge Area, a wide array of products featuring Ultrasuede®—from fashion and interior goods to accessories and electronics—were on display. Visitors were inspired by the material’s unique properties and its integration into Ferrari’s creative spaces, discovering new dimensions of value born from this fusion.

The collaboration between Ferrari and Ultrasuede® embodies a shared commitment to delivering extraordinary experiences. Together, we elevate the driving experience—where every detail reflects a vision of refined performance and timeless elegance.