Ultrasuede® adopted by Ferrari’s tailor-made models
Ultrasuede® is used in the interior of Ferrari’s tailor-made model vehicles. The product adopted by Ferrari is an ultra-premium line of products specially developed for a luxuriously soft, smooth texture, even in automotive applications where strict quality is required. Carefully crafted using a variety of Japanese textile techniques, this one-of-a-kind product is unique to Made in Japan Ultrasuede®.
It is a top-quality product with a refined, high-quality, soft touch, excellent color ability and durability, which is why Ferrari selected it as a material to further upgrade their tailor-made models.
Tailor Made Ferrari 296GTS
Ultrasuede® is adopted for the seats by Tailor Made Ferrari 296GTS which is exhibiting at Casa Ferrari in Shanghai. Ultrasuede® is the special material chosen by customers to upgrade their Tailor Made Ferrari model to more sophisticated and luxurious.
Exterior
Interior
Application : Seats
Casa Ferrari in Shanghai
Ferrari opened “Casa Ferrari” in Shanghai, an exclusive new concept location to further enhance the quality services and experiences offered to all of the marque’s customers and partners. Also hosting Shanghai’s Tailor Made Centre, “Casa Ferrari” continues the long-standing tradition of car customization and personalization that began in Maranello in the 1950s through a fresh new design which gives full expression to the elegance and luxury always associated with the brand.
The location of the Xintai 1920 Mansion on the north bank of the Suzhou Creek, is one of the most vibrant spots in the city. The building was converted from an old textile warehouse and has been placed under historic preservation. The original design combines both Chinese and Western architecture styles from the 1920s, which have been accentuated to provide an even more timeless charm whilst respecting tradition and heritage.
The name “casa” meaning “home” in Italian was chosen to reflect the intimate environment that Ferrari intends to create through business and social gatherings of all types. An extensive display area, an owners’ lounge together with Shanghai’s Tailor Made Centre provide the perfect backdrop for customers and business partners to meet and relax surrounded by facilities of the highest standards.
The Tailor Made Centre now offers a more extensive array of specification options for fabrics, leathers, woods, colors and finishes able to meet endless preferences of Ferrari owners. The addition of a Ferrari Atelier space allows for dedicated range specifications.
The Tailor Made process is guided by a dedicated specialist who collaborates with each customer on every element of the car’s aesthetic to create the final configuration, from inception to delivery. The combinations of features for customization are almost limitless, ensuring that owners can create their personalized cars with unique and private elements.
The customers can be both creative and recreative, drawing inspiration from the brand’s history, as well as pitching new ideas for design and styling, to create a truly bespoke car. The new center is committed to providing world class tailor made services to all owners as well as creating a very real sense of home.
