Ultrasuede™ nu Adopted by CUPRA for Tindaya Showcar Interior at IAA Mobility 2025
and Lifestyle Product
Ultrasuede™ nu has been adopted by Spanish automotive brand CUPRA for the interior (dashboard, door panels, center console and steering wheel) of its latest show car, the CUPRA Tindaya Showcar,and lifestyle products. The CUPRA Tindaya Showcar featuring Ultrasuede™ nu makes its global debut at IAA Mobility 2025 exhibition, to be held in Munich, Germany this September.
CUPRA is an unconventional challenger brand that combines emotional design, electrification and performance to inspire the world from its home in Barcelona, Spain. Since its launch in 2018, the brand has transformed the automotive industry as an instigator of creativity and an agitator for change.
In just seven years, CUPRA has launched seven models and sold over 900,000 vehicles globally. CUPRA takes its design philosophy beyond automotive, through the CUPRA Design House.
Ultrasuede™ nu used in the CUPRA Tindaya Showcar is offering sophisticated design with a deep metallic sheen, a smooth and luxurious texture,
and exceptional functionality. This marks the first time this metallic-finished type of Ultrasuede™ nu has been used in automotive interior applications.
It combines polyester polymerized with Ethylene glycol derived from waste molasses of sugarcane and Polyurethane composed of polyol made of castor oil from non-edible castor-oil plant. The ratio of plant-based raw materials is approximately 30% *1. Ultrasuede™ nu, made from non-fossil-based materials, has been highly acclaimed for aligning with CUPRA’s spirit of design and innovation.
Ultrasuede™ nu is finding new expression in lifestyle products such as the interior lining of a suitcase developed in collaboration with British travel brand Harper Collective.
Thanks to the adoption of Ultrasuede™ nu, the suitcase delivers a premium travel experience with its lightweight construction and durability—resulting in a travel item that seamlessly blends functionality with elegance. The Harper Collective x CUPRA collection will be exclusively available in Munich for two weeks at Ober Pollinger and the CUPRA City Garage, before launching online from 22 September onwards via the official CUPRA and Harper Collective websites.
Ultrasuede™ nu continues to support the creation of innovative and sophisticated experiences across CUPRA’s diverse product offerings, while contributing to CO₂ reduction through the use of non-fossil-based resources.
IAA Mobility 2025
1. As part of IAA Mobility 2025, special tote bags were created as commemorative items, using leftover Ultrasuede™ nu from the show car.
This exclusive tote features a design embossed with the logos of CUPRA and Ultrasuede™ and has been highly praised for its successful fusion of recycled materials and luxury—offering a tactile expression of both brands’ refined aesthetics and philosophies.
2. At IAA Mobility 2025, Ultrasuede™ nu has been adopted in the official uniforms worn by CUPRA staff, further demonstrating its adaptability beyond automotive interiors. With excellent breathability and easy-care properties, Ultrasuede™ nu delivers a perfect balance of style, functionality, and comfort.
